The Impact of Social Preferences on Supply Chain Performance: An Application of the Game Theory Model

Traditional supply chain literature on contracting only considers agents’ economic motivation. Nowadays, with the development of behavioral economics, social preference theory has been widely used in research. These preferences are distinct from motivation and will influence behaviors chain. Agents make decisions based not self-interests but also interests others, reciprocity, fairness. This paper introduces relationship status utility function. We aim to analyze impact individual competition intensity A Stackelberg game model (tacit collusion) is as theoretical framework choice behavior between cooperation. The results numerical simulation analysis show that under some conditions, suppliers retailers who take factors into account can realize multiple-stage channel coordination through revenue sharing. Moreover, agents Specifically, promotes close cooperation among enterprises significantly improves performance. Status causes fierce adversely affects performance performance, making it more unstable. findings provide useful insights for coordination.